Audi e-tron

Audi launched the first generation of its luxury electric SUV, the e-tron, in Pakistan in March 2020. The Audi e-tron was the first electric car to debut in Pakistan, creating significant excitement among Pakistanis, with the first 50 units sold even before the car’s official arrival in the country. Audi Pakistan imports the CBU units of this Electric Vehicle (EV) from Germany. Currently, the Audi e-tron, Audi e-tron Sportback, Audi e-tron GT Quattro, and Audi RS e-tron GT are all available for bookings.

Internationally, there are more than 25 models of electric SUVs and sedans with the ‘e-tron’ badge. In Pakistan, however, we have only a few of them, mostly SUVs.

EVs are still not practical in Pakistan due to the poor charging infrastructure. There are only a handful of EV charging stations in the whole country, which makes Pakistanis a bit skeptical about buying an electric car. Despite this, the Audi e-tron is enjoying healthy sales in the local market, and the car has the potential to succeed in the Pakistani auto market.

Exterior The 2024 Audi e-tron is just as aggressive and sporty as other Audi models. Sharp lines on the car’s body define its shape and futuristic design. LED headlamps at the front with innovative lighting technology set the car apart. The rear profile looks smart with an LED light strip and dynamic flashing lights.

Interior The 2024 Audi e-tron combines power and luxury perfectly. The spacious cabin features a two-tone premium-quality interior made of recycled materials. There’s plenty of headroom and legroom inside the cabin, with a storage area of 660 liters. It includes a 12.3-inch virtual digital HD instrument display and a 10.3-inch touchscreen infotainment system. The electric SUV is designed for luxurious off-roading experiences for five passengers.

Power The electric SUV is powered by a 95 kWh lithium-ion battery pack, with an electric motor at the front axle and a second electric motor at the rear axle. The system produces 355 horsepower and 545 Nm of torque.

Mileage A fully charged e-tron with a 95 kWh battery pack provides a range of 387 kilometers.

Competitors in 2024 In Pakistan, the only other electric SUV available is the MG ZS EV.

Pros & Cons

Pros

• Fuel-efficient car
• Luxury electric SUV
• Value for money

Cons

• Poor charging infrastructure

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